Podcast Episode: But Why? Change

In this episode of But Why? A Design Podcast, with Eugene Hooks and Stirling Fletcher, we discuss the often overlooked challenges that arise with change, the various human responses, and the benefits of external perspectives.

I highlight our natural tendency to stay where we feel comfortable, what it takes to help move someone, or an organisation, from point A to point Z, and the risk of limited leadership bandwidth when making change, and my core belief that change happens at the speed of trust. “If trust is prioritised in every interaction, then the way people feel and see change will be more positive”.

We also talk about:

  • Change can be chaotic and messy, but the importance for the process always being human-centred.

  • Why time needs to be spent on the hard-to-define ‘end-game’ and application of fairness in setting standards and expectations stakeholder wide.

  • How the human brain looks for threat and reward, and what may seem practical and obvious to some is foreign to others.

  • How transformation resistance can be from a positive place of care and deep interest.

  • Not everything needing to change, and how we need should get clear on the things that are wonderful and need preserving.

  • The ‘unseen’ work that hides behind transformation that makes it ‘just work’

  • Why and when a change specialist or coach may be needed for diagnosis, value creation and support.

If you lead people through transformation, culture shifts, growth or uncertainty; this one’s worth a listen.

Particularly if you’re unsure why your change efforts never seem to stick.

Listen here:

https://www.butwhyadesignpodcast.com/

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Six lessons from 2025, to avoid dragging into 2026

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Podcast Episode: Leading Through Instability; a Conversation on Change, Courage and Staying Connected